{"product_id":"what-to-say-when-things-get-tough-business-communi-9780071806435","title":"What To Say When Things Get Tough: Business Communication Strategies For Winning People Over When They'Re Angry, Worried And Suspicious Of Everything You Say","description":"BREAK THROUGH ANYONE'S ANGER AND WIN THEIR TRUST IN CRISES LARGE AND SMALL\u003cp\u003eLeonard S. Greenberger is a partner at one of today's most successful public relations firms. In \u003ci\u003eWhat to Say When Things Get Tough\u003c\/i\u003e, this seasoned expert offers verbal and nonverbal skills for handling communication crises in any public forum.\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"This book is one of the best guidebooks on the practice of public relations that I have seen.\"\u003c\/i\u003e -- Jim Owen, Executive Director, Member Relations, Edison Electric Institute\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"If you want to learn why PowerPoint is a very poor way to present, why empathy works wonders, how positive messages, eye contact, and the right facial expressions can add up to make you overwhelmingly effective--or not--then this book is for you.\"\u003c\/i\u003e -- Ari Weinzweig, cofounder and founding partner, Zingerman's, and author of\u003cb\u003eZingerman's Guide to Giving Great Service\u003c\/b\u003e and \u003cb\u003eZingerman's Guide to Good Leading\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"Every business professional should have a copy on the shelf and pull it down whenever a tough situation presents itself.\"\u003c\/i\u003e -- Win Porter, President, Waste Policy Center, former Assistant Administrator forSolid Waste and Emergency Response, U.S. Environmental Protection Agency\u003c\/p\u003e","brand":"McGraw-Hill Professional","offers":[{"title":"Default Title","offer_id":42979080110246,"sku":"9780071806435","price":17.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9780071806435_1.jpg?v=1656110125","url":"https:\/\/bookxcess.myshopify.com\/products\/what-to-say-when-things-get-tough-business-communi-9780071806435","provider":"Staging Site ","version":"1.0","type":"link"}