We Are All Weird: The Rise Of Tribes And The End Of Normal
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PRODUCT OVERVIEW
- ISBN 9780241209011
- Categories Business and Economics, BX, BXOS, Non-Fiction, Non-Fiction: Personal Development, WBD
- Author(s) Seth Godin
- Publisher Portfolio Penguins
- Pages 103
- Format Paperback
- Dimensions 12.8cm x 0.7cm x 17.8cm
- Weight 0.085 kg
product description
We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunchedWorld of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifties, Directioners? Weirder.Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.Face it. We're all weird.So why are companies still trying to build products for the masses?Why are we still acting like the masses even exist?Weird is the new normal. And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how.