The Up Side Of Down: Why Failing Well Is The Key To Success

Most new products fail. So do most small businesses. And most of us, if we are honest, have experienced a major setback in our personal or professional lives. So why do some failures inspire breakthroughs and other breakdowns? Drawing on cutting-edge research in science, psychology, and behavioral economics, and taking insights from surgeons, venture capitalists, kindergarten teachers, and mountaineers, Megan McArdle argues that high achievers and dynamic socities encourage people to embrace risk but also to rebound. Failure is how we learn. The problem is we are becoming more risk averse, and that is bad for business and undermines our ability to cope with setbacks. Megan McArdle?s The Up Side of Down marks the emergence of a powerful new author whose insights just might change the way you lead your life.