The Tipping Point
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PRODUCT OVERVIEW
- ISBN 9780349113463
- Categories Business and Economics, BX, BXOS, Non-Fiction, Non-Fiction: Personal Development, WBD
- Author(s) Malcolm Gladwell
- Publisher Abacus
- Pages 288
- Format Paperback
- Dimensions 12.6cm x 2.0cm x 19.6cm
- Weight 0.235 kg
product description
In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.