{"product_id":"the-sonic-boom-how-sound-transforms-the-way-we-think-feel-and-buy-9780544570160","title":"Sonic Boom","description":"\u003cp\u003eBut sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, strategic sound consultant Joel Beckerman provides a new framework for thinking about sound effects on every aspect of our lives. You don't need to be a musician or a composer to harness the power of sound. Whether you're a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of \"boom moments\" transcendent instants when sound connects with a listener's emotional core.\u003c\/p\u003e","brand":"Houghton Mifflin","offers":[{"title":"Default Title","offer_id":42978714845350,"sku":"9780544570160","price":19.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9780544570160_1_dda07788-80bb-4c9c-91ee-7395a655c427.jpg?v=1656108634","url":"https:\/\/bookxcess.myshopify.com\/products\/the-sonic-boom-how-sound-transforms-the-way-we-think-feel-and-buy-9780544570160","provider":"Staging Site ","version":"1.0","type":"link"}