{"product_id":"the-one-percent-edge-small-changes-that-guarantee-relevance-and-build-sustainable-success-9780814438800","title":"The One-Percent Edge: Small Changes That Guarantee Relevance And Build Sustainable Success","description":"\u003cp\u003eWant to stay competitive? Keep evolving. Solid profits, a strong brand, steady customers - all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors? The solution is surprisingly straightforward: innovate tweak by tweak. By making incremental adjustments to every aspect of the business - marketing, customer service, finances, products, people - then repeating the process, fixing weaknesses and spotting opportunities becomes a winning habit. Entrepreneur Susan Solovic, an expert in business survival tactics, explains how to continually grow, improve, and move the business forward. With hundreds of strategies, examples, and a six-step process, The One-Percent Edge explains how to:  * Put energy into profitable areas and trim dead weight  * Raise prices by selling value instead of things  * Access new markets by adapting products or services  * Hire the right team players  * Turn customers into brand ambassadors  * Find your own niche and avoid imitating   When change happens swiftly and often, even successful brands are vulnerable. Businesses with the edge are constantly evolving . . . and pulling ahead of the pack.\u003c\/p\u003e","brand":"Susan Solovic","offers":[{"title":"Default Title","offer_id":42978007646374,"sku":"9780814438800","price":19.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9780814438800_1_83f96522-75a6-465d-b55a-03a187059498.jpg?v=1656105329","url":"https:\/\/bookxcess.myshopify.com\/products\/the-one-percent-edge-small-changes-that-guarantee-relevance-and-build-sustainable-success-9780814438800","provider":"Staging Site ","version":"1.0","type":"link"}