{"product_id":"the-kim-kardashian-principle-1","title":"The Kim Kardashian Principle","description":"\u003cp\u003eHow do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on.\u003c\/p\u003e\n\n\u003cp\u003eSehdev shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity with audiences that traditional marketing tactics just can't touch.\u003c\/p\u003e\n\n\u003cp\u003eThe Kim Kardashian Principle reveals the people, products and brands that do it best - from YouTube sensations like Pew Die Pie to taxi-hailing app Uber - and proves why the old strategies aren't working. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.\u003c\/p\u003e\n\n\u003cp\u003eThe Kim Kardashian Principle is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.\u003c\/p\u003e","brand":"Piatkus","offers":[{"title":"Default Title","offer_id":42973081600166,"sku":"9780349412986","price":19.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/the-kim-kardashian-principle-9780349412986-28382461919410.jpg?v=1656046252","url":"https:\/\/bookxcess.myshopify.com\/products\/the-kim-kardashian-principle-1","provider":"Staging Site ","version":"1.0","type":"link"}