The Complete Marketer
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PRODUCT OVERVIEW
- ISBN 9780749466763
- Categories Business and Economics, BX, BXOS, Non-Fiction, Non-Fiction: Personal Development, WBD
- Author(s) Malcolm McDonald
- Publisher Kogan
- Pages 336
- Format Paperback
- Dimensions 15.5cm x 2.0cm x 23.3cm
- Weight 0.56 kg
product description
The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. Designed as the ultimate 'dive-in' resource, the book applies the authors' marketing know-how to every aspect of the marketing mix, making it an invaluable resource for general managers, non-qualified marketers, and students taking a module in marketing as part of a broader degree course.