{"product_id":"the-cg-story-9781580933575","title":"The Cg Story","description":"\u003cp\u003eThe Art of Walt Disney author Christopher Finch tells the story of the pioneers of CG films: producer\/directors like George Lucas, Steven Spielberg, and Ridley Scott; and John Lasseter and Ed Catmull, founders of Pixar.\u003c\/p\u003e\n\n\u003cp\u003eComputer generated imagery, commonly called \"CG,\" has had as big an impact on the movie industry as the advent of sound or color. Not only has it made possible a new kind of fully animated movie, but it also has revolutionized big-budget, live-action filmmaking. The CG Story is one of determined experimentation and brilliant innovation carried out by a group of gifted, colorful, and competitive young men and women, many of whom would become legendary in the digital world.\u003c\/p\u003e\n\n\u003cp\u003eGeorge Lucas, Steven Spielberg, and Ridley Scott embraced the computer to create believable fantasy worlds of a richness that had seldom if ever been realized on screen. Their early efforts helped inspire a revolution in animation, enabled by technical wizardry and led by the founders of Pixar, including John Lasseter and Ed Catmull, who would create the entirely computer-produced worlds of Toy Story and subsequent Pixar films. Meanwhile, directors like James Cameron used the new technology to make hybrid live-action and CG films, including the extraordinary Avatar. Finch covers these and more, giving a full account of today's most significant CG films.\u003c\/p\u003e","brand":"Monacelli Press","offers":[{"title":"Default Title","offer_id":42978727461030,"sku":"9781580933575","price":39.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9781580933575_1.jpg?v=1656108668","url":"https:\/\/bookxcess.myshopify.com\/products\/the-cg-story-9781580933575","provider":"Staging Site ","version":"1.0","type":"link"}