{"product_id":"tech-entrepreneurs-survival-guide-how-to-9780071823975","title":"*Tech Entrepreneur's Survival Guide: How To Bootstrap Your Startup, Lead Through Tough Times, And Cash In For Success","description":"\u003cp\u003eMost technology startups never make it to the fundingstage, and only a small percentage of those that are venture-backed generate a positive return for their investors. An even smaller number of startupfounders enjoy a truly prosperous exit.\u003c\/p\u003e\n\n\u003cp\u003eBernd Schoner cofounded his tech startup during the dot-com bust, navigated it through market crises and internal turmoil, brought it through the global financial meltdown intact, and eventually sold it to a multibillion-dollar, multinational public technology company.\u003c\/p\u003e\n\n\u003cp\u003eIn The Tech Entrepreneur's Survival Guide, Berndshares what he learned and what he wished he knew at the time. He explains the major phases in a technologycompany's life cycle, helping entrepreneurs avoid common pitfalls and survive crises when they strike. He guides readers from the initial bootstrapping process through venture-capital financing and provides valuable advice on how to sell a technology company profitably--even in a challenging economic environment. Every chapter presents solutions to realworld issues that could otherwise have fatal consequences for a tech venture.\u003c\/p\u003e\n\n\u003cp\u003eAspiring tech entrepreneurs will learn to:\u003c\/p\u003e\n\n\u003cp\u003eSet up shop: build the team, assemble necessary startup assets (including technology and intellectual property), get legal and financial affairs in orderSecure capital: ask for money, nail the term sheet, ask for more moneyGet out: know when to sell, who to sell to, and how to make it a happy exit for all stakeholders, includingthe employees\u003c\/p\u003e\n\n\n\u003cp\u003eWritten with deep insight, refreshing candor, and a dash of humor, this comprehensive guide to the often harsh realities of startup life is indispensable for entrepreneurs at any stage.\u003c\/p\u003e","brand":"McGraw-Hill Education - Europe","offers":[{"title":"Default Title","offer_id":42977108066470,"sku":"9780071823975","price":29.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9780071823975_1.jpg?v=1656100838","url":"https:\/\/bookxcess.myshopify.com\/products\/tech-entrepreneurs-survival-guide-how-to-9780071823975","provider":"Staging Site ","version":"1.0","type":"link"}