{"product_id":"social-media-law-for-business-9780071799607","title":"*Social Media Law For Business","description":"\u003cp\u003eHow to Avoid Legal Pitfalls on Social MediaSocial media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earnedsuccess in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to:Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising\"Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers.\" -- MARK SCHAEFER, bestselling author of Return on Influence\"Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right.\" -- PETER METHOT, managing director of executive education at Rutgers Business School\"A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success.\" -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear\u003c\/p\u003e","brand":"McGraw-Hill Education - Europe","offers":[{"title":"Default Title","offer_id":42977528512678,"sku":"9780071799607","price":24.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9780071799607_1_3f75bb8f-424e-4223-ba57-bf28c7797ded.jpg?v=1656102999","url":"https:\/\/bookxcess.myshopify.com\/products\/social-media-law-for-business-9780071799607","provider":"Staging Site ","version":"1.0","type":"link"}