{"product_id":"slab-serif-type","title":"Slab Serif Type","description":"Since being introduced in the 19th century, when they were considered the bastard  cousins of more refined serif types, slab serif typefaces have become ubiquitous.   Prized for their bold visual impact and versatility, they are used on a broad variety of  demonstrative communications, from posters and newspapers to product packaging.  In 1931, Morris Fuller Benton created the Stymie typeface, a reworking of a slab serif  type popular in Europe at that time: Memphis. The IBM logo is one of the most famous  slab serif marks: it began as Stymie and was refined by Paul Rand. Slabs come in many  iterations and are recognized as a face with many characters - and nationalities.       \n                    Following the cult typography volumes   Scripts  ,  Shadow Type   and  Stencil Type  ,  this new volume artfully selects classic examples to present fresh and unexpected  typographic ideas. The authors employ their decades of combined experience as art  directors to present hundreds of wonderful examples in a visual resource that will  delight and inspire today's designers.","brand":"Thames \u0026 Hudson Ltd","offers":[{"title":"Default Title","offer_id":42973053386918,"sku":"9780500518496","price":29.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/slab-serif-type-9780500518496-14627985784876.jpg?v=1656046110","url":"https:\/\/bookxcess.myshopify.com\/products\/slab-serif-type","provider":"Staging Site ","version":"1.0","type":"link"}