{"product_id":"simplify-how-the-best-businessesiin-the-world-succeed","title":"Simplify: How The Best Businessesiin The World Succeed","description":"\u003cp\u003eFor the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of success? Working with venture capitalist Greg Lockwood, his co-author on SUPERCONNECT, and supported by research from the elite firm of OC\u0026amp;C Strategy Consultants, Koch has the answer.The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price - take Ryanair's budget flights which still take you from A to B, but so cheaply that nearly everyone can afford them, multiplying the size of their market - and some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices.With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyse their business's potential to become a simplifier, and which route they should take to maximise the impact.\u003c\/p\u003e","brand":"Piatkus","offers":[{"title":"Default Title","offer_id":42971681456294,"sku":"9780349411842","price":19.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/simplify-how-the-best-businessesiin-the-world-succeed-9780349411842-18085007360149.jpg?v=1656034488","url":"https:\/\/bookxcess.myshopify.com\/products\/simplify-how-the-best-businessesiin-the-world-succeed","provider":"Staging Site ","version":"1.0","type":"link"}