{"product_id":"selling-in-a-new-market-space-9780071636100","title":"Selling In A New Market Space: Getting Customers To Buy Your Innovative And Disruptive Products","description":"\u003cp\u003e\u003cb\u003eYour new product has changed the rulesof the market. Now, you have to changethe rules for \u003ci\u003eselling\u003c\/i\u003e it . . .\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eProviding a truly innovative product or serviceis the difference between life and deathfor companies today. But once you've producedit, you have to answer the next bigquestion: \u003ci\u003eHow do I sell this unique offeringto customers who don't even know they havea need for it?\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eBrian C. Burns and Tom U. Snyder compared27 highly successful emerging-growth andstart-up corporations with 78 less successfulcompanies in similar fields. The difference,they learned, lies neither with the productnor with marketing but with the sales strategy.In short, the losers relied on conventionalsales methods; the winners deployed a uniquesales strategy that focused on how organizationsmake decisions.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSelling in a New Market Space\u003c\/i\u003e helps youdevelop a sales strategy to approach potentialbuyers the right way-the first time around-using what the authors call the \"MaverickMethod.\" This game-changing guide explains:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat Maverick sellers do differently andwhy they hold the key to your success\u003c\/li\u003e\n\u003cli\u003eWhere to find salespeople with the skillsfor selling to a new market\u003c\/li\u003e\n\u003cli\u003eHow to create early market segmentsand marginalize competitors\u003c\/li\u003e\n\u003cli\u003eWhen to transition them away fromMaverick selling\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDon't be a victim of your own success. Whatgood is the product you put all that moneyinto if you can't sell it?\u003c\/p\u003e\u003cp\u003eIf you want to get the most out of your innovativeoffering, you need to create a new classof salesperson. With \u003ci\u003eSelling in a New MarketSpace\u003c\/i\u003e, you have the tool for driving your newproduct to the limits of its potential.\u003c\/p\u003e","brand":"McGraw-Hill Professional","offers":[{"title":"Default Title","offer_id":42979073556646,"sku":"9780071636100","price":29.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/selling-in-a-new-market-space-getting-customers-to-buy-your-innovative-and-disruptive-products-9780071636100-31957244772530.jpg?v=1656110098","url":"https:\/\/bookxcess.myshopify.com\/products\/selling-in-a-new-market-space-9780071636100","provider":"Staging Site ","version":"1.0","type":"link"}