Sales Management : A Multinational Perspective
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PRODUCT OVERVIEW
- ISBN 9780230245952
- Categories Business and Economics, BX, BXOS, Non-Fiction, Non-Fiction: Personal Development
- Author(s) Paolo Guenzi
- Publisher Macmillan Education UK
- Pages 448
- Format Paperback
- Dimensions 18.9cm x 2.8cm x 24.6cm
- Weight 0.995 kg
product description
Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies. Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.