{"product_id":"rethinking-reputation-1","title":"Rethinking Reputation","description":"\u003cp\u003eGood public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson \u0026amp; Johnson, examine a fascinating new set of case studies-including the BP oil spill and the launch of CitySlips-to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends-for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world.\u003c\/p\u003e","brand":"Palgrave MacMillan","offers":[{"title":"Default Title","offer_id":42971667529894,"sku":"9780230338333","price":19.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/rethinking-reputation-9780230338333-18030388412565.jpg?v=1656034444","url":"https:\/\/bookxcess.myshopify.com\/products\/rethinking-reputation-1","provider":"Staging Site ","version":"1.0","type":"link"}