*Publicity Handbook, New Edition
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PRODUCT OVERVIEW
- ISBN 9780844232423
- Categories Business and Economics, BX, BXOS, Non-Fiction, Non-Fiction: Personal Development
- Author(s) David R. Yale
- Publisher McGraw-Hill Publishing Co
- Pages 448
- Format Paperback
- Dimensions 15.3cm x 2.7cm x 22.8cm
- Weight 0.67 kg
product description
The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists - databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!