{"product_id":"pre-suasion-9781501109805","title":"Pre-Suasion","description":"\u003cp\u003eWhat separates average persuaders from extraordinarily successful ones?Robert Cialdini illuminates how the best communicators capitalize on \"privileged moments for change,\" in which audiences become receptive to a message before they experience it. Optimal persuasion is achieved through optimal pre-suasion. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini - all that's required is to alter the audience's focus of attention just before requesting a relevant action. He draws on an array of studies and accounts from online marketing campaigns to wartime propaganda efforts, illustrating how the artful channeling of attention leads to potent pre-suasion and positive outcomes.\u003c\/p\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":42977174061222,"sku":"9781501109805","price":19.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9781501109805-1.jpg?v=1656101531","url":"https:\/\/bookxcess.myshopify.com\/products\/pre-suasion-9781501109805","provider":"Staging Site ","version":"1.0","type":"link"}