{"product_id":"positive-linking-how-networks-can-revolutionise-the-world-9780571279203","title":"Positive Linking: How Networks Can Revolutionise The World","description":"\u003cp\u003eAccording to Paul Ormerod, author of the bestselling Butterfly Economics and Why Most Things Fail,  the mechanistic viewpoint of conventional economics is drastically  limited - because it cannot comprehend the vital nature of networks. As  our societies become ever more dynamic and intertwined, network effects  on every level are increasingly profound. 'Nudge theory' is popular, but  only part of the answer. To grapple successfully with the current  financial crisis, businesses and politicians need to grasp the perils  and possibilities of Positive Linking.    Our  social and economic worlds have been revolutionised by a massive  increase in our awareness of the choices, decisions, behaviours and  opinions of other people. For the first time in human history, more than  half of us live in cities, and this, combined with the Internet, has  transformed communications. Network effects - the fact that a person can  and often does decide to change his or her behaviour simply on the  basis of copying what others do - pervade the modern world.      As  Ormerod shows, network effects make conventional approaches to policy,  whether in the public or corporate sectors, much more likely to fail.   But they open up the possibility of truly 'Positive Linking' - of more  subtle, effective and successful policies, ones which harness our  knowledge of network effects and how they work in practice.\u003c\/p\u003e","brand":"Faber \u0026 Faber","offers":[{"title":"Default Title","offer_id":42978784673958,"sku":"9780571279203","price":19.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9780571279203_1.jpg?v=1656108931","url":"https:\/\/bookxcess.myshopify.com\/products\/positive-linking-how-networks-can-revolutionise-the-world-9780571279203","provider":"Staging Site ","version":"1.0","type":"link"}