{"product_id":"persuasive-writing","title":"Persuasive Writing","description":"\u003cp\u003eThe proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While thats handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively? When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. First: define the purpose of the message. Second: organize the necessary information. Third: support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style.\u003c\/p\u003e","brand":"Sterling","offers":[{"title":"Default Title","offer_id":42971625521318,"sku":"9781402748363","price":19.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/persuasive-writing-9781402748363-17893489836181.jpg?v=1656034188","url":"https:\/\/bookxcess.myshopify.com\/products\/persuasive-writing","provider":"Staging Site ","version":"1.0","type":"link"}