Penguin Dictionary Of Marketing
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PRODUCT OVERVIEW
- ISBN 9780140515183
- Categories BX, BXOS, Non-Fiction, Non-Fiction: Personal Development, Reference, WBD
- Author(s) Harris
- Publisher Phil
- Pages 304
- Format Paperback
- Dimensions 12.8cm x 1.7cm x 19.7cm
- Weight 0.23 kg
product description
The Penguin Dictionary of Marketing" is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.