Onward: How Starbucks Fought For Its Life Without Losing Its Soul
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PRODUCT OVERVIEW
- ISBN 9781609613822
- Categories Business and Economics, BX, BXOS, Non-Fiction, Non-Fiction: Personal Development, WBD
- Author(s) Howard Schultz
- Publisher Rodale Incorporated
- Pages 350
- Format Paperback
- Dimensions 14.0cm x 2.5cm x 21.1cm
- Weight 0.45 kg
product description
In this #1 "New York Times" bestseller, the CEO of Starbucks recounts the story and leadershiplessons behind the global coffee company's comebackIn 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In "Onward," he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.