Nature Of Marketing
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PRODUCT OVERVIEW
- ISBN 9780230203365
- Categories Business and Economics, BX, BXOS, Non-Fiction, Non-Fiction: Personal Development
- Author(s) Chuck Brymer
- Publisher Palgrave Macmillan
- Pages 205
- Format Hardcover
- Dimensions 23.5cm x -cm x 15.5cm
- Weight 0.655 kg
product description
The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.