{"product_id":"mobile-for-good-fundraising-for-nonprofits-9780071825467","title":"*Mobile For Good Fundraising For Nonprofits","description":"\u003cp\u003eMobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future foryour nonprofit, you need to have a strongpresence on prospective donors' tablets andsmartphones.\u003c\/p\u003e\n\n\u003cp\u003eStatistics prove that the most successful online fundraising campaigns are those designed for portable devices--from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneerHeather Mansfield offers everything you need to know to conceptualize, build, and maintain a mobile and social fundraising strategy to dramatically increase donations.In Mobile for Good, Mansfield takes you step by step through the entire process. Learn how to:\u003c\/p\u003e\n\n\u003cp\u003eMaster your mobile fundraising strategyCreate a strategic plan flexible enough to handle changes in technologyDesign a website and emails that workon both mobile devices and computersChoose the best mobile and online tools based on your budget and your donor demographicsBuild a system that tracks, evaluates, and reports campaign resultsMaximize the potential of Facebook, Twitter, LinkedIn, and other sites\u003c\/p\u003e\n\n\u003cp\u003eWhether your goal is to raise more funds online, launch a new program, or increase your capacity to maintain current operations, creating and executing a mobile andsocial media strategy is a small investment that packs a big punch. Apply the lessons of Mobile for Good, and your organization can and will raise more funds than ever.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":42974001168550,"sku":"9780071825467","price":19.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9780071825467_001-page1.jpg?v=1656049770","url":"https:\/\/bookxcess.myshopify.com\/products\/mobile-for-good-fundraising-for-nonprofits-9780071825467","provider":"Staging Site ","version":"1.0","type":"link"}