{"product_id":"micromarketing-get-big-results-by-thinking-and-act-9780071664868","title":"Micromarketing: Get Big Results By Thinking And Acting Small","description":"\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003emicroMARKETING\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Greg presents the greatest hits of social media marketing, a litany of stories designed to persuade you tostop demanding the web conform to your desire for mass-and instead realize that mattering a lot to a fewpeople is worth far more than mattering just a little to everyone.\" \u003cb\u003e-SETH GODIN, author of \u003ci\u003eLinchpin\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Micromarketing is big marketing. Nowanybody can dominate a market. Especially you.So what are you waiting for?\" \u003cb\u003e-DAVID MEERMAN SCOTT, bestselling author of\u003ci\u003eThe New Rules of Marketing \u0026amp; PR\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\"Makes the case for the deathof mass marketing in acompelling way.\" \u003cb\u003e- AL RIES, coauthor of\u003ci\u003eWar in the Boardroom\u003c\/i\u003e\u003c\/b\u003e\"\u003ci\u003emicroMARKETING\u003c\/i\u003e offers a hopeful vision for anyone who has ever had to create a greatmarketing plan without a million-dollar budget or an army of resources.\" \u003cb\u003e-ROHIT BHARGAVA, author of \u003ci\u003ePersonality Not Included\u003c\/i\u003e and senior vice presidentat Ogilvy 360 Digital Influence\u003c\/b\u003e\u003cp\u003e\"Shows how big became passe andproves that in our overhyped society theteeniest push is the way in.\" \u003cb\u003e-RICHARD LAERMER, author of \u003ci\u003e2011\u003c\/i\u003eand CEO of RLM PR\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Follow Greg's seven shifts frommass to micro and you'll be amicromaven, capturing the attentionof your audience, before you know it.\" \u003cb\u003e-DONNA M. TOCCI, Director,Web\/New Media, Ingersoll Rand\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Filled with fresh strategies for engagingfragmented markets and frazzled customers.\" \u003cb\u003e-JILL KONRATH, bestselling author of\u003ci\u003eSNAP Selling\u003c\/i\u003e and \u003ci\u003eSelling to Big Companies\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"A must-read for anyone in marketingor technology.\" \u003cb\u003e-DARREN HERMAN, Chief DigitalMedia Officer, kirshenbaum bondsenecal + partners\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Will help businesses move from a fading era ofmass marketing to embrace a meaningful genreof micro collaboration that builds macro markets.\" \u003cb\u003e-BRIAN SOLIS, author of \u003ci\u003eEngage\u003c\/i\u003e andfounder of BrianSolis.com\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAbout \u003ci\u003emicroMARKETING\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eEvery day the world sees1 million new blog posts, tens of millionsof tweets, hundreds of millions of newpieces of Facebook content, and morethan 1 billion YouTube videos.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhere does \u003ci\u003eyour\u003c\/i\u003e brand fit in?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn our age of information saturation, consumerattention is the scarcest commodityof all-which makes your job tougher than ever.How do you thread your messages throughbillions of bite-sized information snapshots toreach the right people? One thing's for sure,you're not going to succeed using traditionalapproaches. Mass marketing is dead; the nextbig thing is indeed very small.\u003c\/p\u003e\u003cp\u003e\u003ci\u003emicroMARKETING\u003c\/i\u003e empowers you to rethink,retool, and revitalize your marketing strategiesto take full advantage of the opportunities createdby the microcontent explosion. A pioneerin the world of microcontent marketing, GregVerdino helps you create a strategy thatemphasizes relationships over reach, interactionover interruption, and social networkingover broadcast networks.\u003c\/p\u003e \u003cp\u003eYou'll find theanswers to today's toughest questions:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow do I earn the attention of the rightinfluencers and my core customers?\u003c\/li\u003e\n\u003cli\u003eHow do I really build my brand one blogpost, one video clip, or even one tweetat a time?\u003c\/li\u003e\n\u003cli\u003eHow do I achieve massive scale whenmainstream media is losing ground toconsumer content creators and peer-to-peer distribution?\u003c\/li\u003e\n\u003cli\u003eHow do I strike a balance betweentapping into today's biggest marketingtrends without losing sight of the littlethings that matter?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhen one door closes, another opens. Massmarketing is no longer a viable marketing strategyand, likely, never will be again. Micromarketing,though, enables you to resonate with consumersin compelling new ways and achievethe big results that no longer seem possiblewith traditional approaches.\u003c\/p\u003e\u003cp\u003eIt's time to start building your brand, findingnew customers, establishing relationships, andgetting real results on this exciting new frontier.\u003ci\u003emicroMARKETING\u003c\/i\u003e will show you the way.\u003c\/p\u003e","brand":"McGraw-Hill Professional","offers":[{"title":"Default Title","offer_id":42979080372390,"sku":"9780071664868","price":19.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9780071664868_1.jpg?v=1656110126","url":"https:\/\/bookxcess.myshopify.com\/products\/micromarketing-get-big-results-by-thinking-and-act-9780071664868","provider":"Staging Site ","version":"1.0","type":"link"}