{"product_id":"marketing-through-turbulent-times","title":"Marketing Through Turbulent Times","description":"\u003cp\u003eAt some time in the future the recession will end. But what will happen then? How will customers respond to organizations that mistreated them in the past? What can organizations do now?\n\n\u003cem\u003eMarketing Through Turbulent Times\u003c\/em\u003e addresses these questions by tying together four themes: democracy, economic recession, individual depression and customer-centred strategies. Written for decision makers who want to ensure that their marketing strategies are not only relevant for today's difficult environment but will also provide a solid foundation for future growth, this book is an invaluable resource for anyone making strategic marketing decisions.\n\n\u003cem\u003eMarketing Through Turbulent Times\u003c\/em\u003e is a common sense, accessible book about marketing that provides a range of tools, principles and approaches for managers wanting to fine tune their current marketing strategies today and identify innovative growth opportunities which will allow them to lead their organization toward a robust future.\n \u003c\/p\u003e","brand":"Jenny","offers":[{"title":"Default Title","offer_id":42971998027942,"sku":"9780230237308","price":19.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/marketing-through-turbulent-times-9780230237308-3545210650668.jpg?v=1656039012","url":"https:\/\/bookxcess.myshopify.com\/products\/marketing-through-turbulent-times","provider":"Staging Site ","version":"1.0","type":"link"}