*Marketing Demystified

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management,and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps youmaster all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results.This fast and easy guide covers:Marketing's four Ps . . . plus three-planning, positioning, and peopleTactics for organizing a research-driven campaignStrategies for leading a marketing teamTechniques for branding from the inside outCase studies of marketing successes and failuresSimple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut todecoding key marketing concepts and principles.