{"product_id":"loveworks-how-the-worlds-top-marketers-make-emoti-9781576876404","title":"Loveworks: How The Worlds Top Marketers Make Emotional Connections To Win In The Marketplace","description":"\u003cp\u003eIn 2004 Kevin Roberts wrote Lovemarks: The Future Beyond Brands. It was admired as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers and consumers. This follow-up adds to Lovemarks in an essential way by providing real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark status.\u003c\/p\u003e","brand":"Powerhouse Books","offers":[{"title":"Default Title","offer_id":42973718806694,"sku":"9781576876404","price":29.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9781576876404_1.jpg?v=1656048800","url":"https:\/\/bookxcess.myshopify.com\/products\/loveworks-how-the-worlds-top-marketers-make-emoti-9781576876404","provider":"Staging Site ","version":"1.0","type":"link"}