Loveworks: How The Worlds Top Marketers Make Emotional Connections To Win In The Marketplace
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PRODUCT OVERVIEW
- ISBN 9781576876404
- Categories Business & management, Business and Economics, BX, BXOS, Non-Fiction, Non-Fiction: Personal Development
- Author(s) Sheehan, Brian
- Publisher Powerhouse Books
- Pages 192
- Format Hardcover
- Dimensions 24.6cm x 2.2cm x 20.3cm
- Weight 0.87 kg
product description
In 2004 Kevin Roberts wrote Lovemarks: The Future Beyond Brands. It was admired as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers and consumers. This follow-up adds to Lovemarks in an essential way by providing real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark status.