{"product_id":"letts-monster-practice-multiplication-and-division-age-6-7","title":"Letts Monster Practice: Multiplication And Division (Age 6-7)","description":"\u003cp\u003eThe series will be supported by a themed website, including competitions, activities, downloads and offers, to build and retain a fan base. In-store promotional activities and event will establish the series and support sell-through. Further marketing direct to parents and teachers will generate awareness and drive traffic. * pre-launch mailing to shop managers introducing monster characters and concept  * in-store promotional activities including 'create your own monster' competitions and events  * dedicated monster website  * direct to parent marketing through websites such as iChild  * motivating tools and activities to be distributed to teachers to generate awareness and interest in parents and pupils.\u003c\/p\u003e","brand":"Letts Educational","offers":[{"title":"Default Title","offer_id":42971377696934,"sku":"9781844197545","price":6.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/letts-monster-practice-multiplication-and-division-age-6-7-9781844197545-3489007370284.jpg?v=1656033065","url":"https:\/\/bookxcess.myshopify.com\/products\/letts-monster-practice-multiplication-and-division-age-6-7","provider":"Staging Site ","version":"1.0","type":"link"}