{"product_id":"lead-with-a-story-a-guide-to-crafting-business-narratives-that-captivate-convince-and-inspire-9780814420300","title":"Lead With A Story: A Guide To Crafting Business Narratives That Captivate, Convince, And Inspire","description":"\u003cp\u003eWhether you're trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. Addressing a wide variety of business challenges, including specific stories to help you overcome twenty-one difficult situations, Lead with a Story gives you theability to engage an audience the way logic and bullet points alone never could. This how-to guidebook shows readers how powerful stories can help define culture and values, engender creativity and innovation, foster collaboration, build relationships, provide coaching and feedback, and lead change. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for today's leaders. Many highly successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated \"corporate storytellers.\" 3M banned bullet points years ago and replaced them with a process of writing \"strategic narratives.\" Procter \u0026amp; Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. Complete with examples from these and many other high-profile companies, Lead with a Story gives readers the guidance they need to spin a narrative to stunning effect.\u003c\/p\u003e","brand":"Harper Collins","offers":[{"title":"Default Title","offer_id":42977517535398,"sku":"9780814420300","price":19.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9780814420300_1.jpg?v=1656102954","url":"https:\/\/bookxcess.myshopify.com\/products\/lead-with-a-story-a-guide-to-crafting-business-narratives-that-captivate-convince-and-inspire-9780814420300","provider":"Staging Site ","version":"1.0","type":"link"}