Killing Giants
BX Price:
RM17.90 MYRRRP: RM83.04 MYR
Savings: RM65.14 MYR (78%)
We will email you as soon as possible as the product is available again
PRODUCT OVERVIEW
- ISBN 9781591843832
- Categories Business and Economics, BX, BXOS, Non-Fiction, Non-Fiction: Personal Development, WBD
- Author(s) Stephen Denny
- Publisher Penguin Group
- Pages 241
- Format Hardcover
- Dimensions 23.5cm x 2.0cm x 16.0cm
- Weight 0.45 kg
product description
Killing Giants" unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager. Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.