{"product_id":"innovative-sale-9780814433478","title":"Innovative Sale","description":"\u003cp\u003eWhen it comes to strategies, salespeople usually veer toward one of two extremes: operating analytically...or by the seat of their pants. In this groundbreaking book on sales creativity, readers will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customers' needs while expanding the salesperson's entire way of thinking. Packed with real-life examples and powerful principles, The Innovative Sale reveals how to:     * Define the sales challenge   * Question assumptions and look for ways to reframe the problem   * Mine unrelated situations for fresh solutions   * Get comfortable with feeling lost as you explore new directions   * Break some rules and learn to \"grow with the flow\"     The Innovative Sale draws on the work of pioneering geniuses in design, architecture, and the arts to help salespeople develop a predictable creative process. With the tools and tips of this game-changing book in hand, they'll unleash their own unique powers of intuition and innovation, and land more sales than ever before-in ways they never imagined possible.\u003c\/p\u003e","brand":"HarperCollins Focus","offers":[{"title":"Default Title","offer_id":42977700642982,"sku":"9780814433478","price":24.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/innovative-sale-9780814433478-20582219317397.jpg?v=1656103782","url":"https:\/\/bookxcess.myshopify.com\/products\/innovative-sale-9780814433478","provider":"Staging Site ","version":"1.0","type":"link"}