{"product_id":"innovation-secrets-of-steve-jobs-9780071748759","title":"The Innovation Secrets Of Steve Jobs: Insanely Different Principles For Breakthrough Success","description":"\u003cp\u003eIn The Innovation Secrets of Steve Jobs, bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small. The Seven Principles are:Principle One: Do What You Love Principle Two: See Genius in Their Craziness Principle Three: Sell Dreams, Not Products Principle Four: Offer New Principle Five: Say No to 1,000 Things Principle Six: Master the Message . Principle Seven: Inspire Evangelists One More Thing . . . Expect Excellence from Yourself and OthersWatch Carmine Gallo talk about a \"Think Different\" Approach to Innovation - Based on the Seven Guiding Principles of Apple CEO Steve Jobs.The seven principles combine to form a framework that readers can employ to bring innovation and creativity to every part of their job and their lives!\u003c\/p\u003e","brand":"McGraw-Hill Education - Europe","offers":[{"title":"Default Title","offer_id":42977903706278,"sku":"9780071748759","price":19.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9780071748759_1.jpg?v=1656104698","url":"https:\/\/bookxcess.myshopify.com\/products\/innovation-secrets-of-steve-jobs-9780071748759","provider":"Staging Site ","version":"1.0","type":"link"}