Improve Your Copywriting
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PRODUCT OVERVIEW
- ISBN 9780071769846
- Categories BX, BXOS, Non-Fiction, Non-Fiction: Personal Development, Reference, WBD
- Author(s) J. Jonathan Gabay
- Publisher Hodder Education
- Pages 344
- Format Paperback
- Dimensions 12.8cm x 2.1cm x 19.8cm
- Weight 0.36 kg
product description
More than 60 million books sold in the Teach Yourself series! From planning to implementation, a step-by-step guide through copywriting skills for a range of disciplines. Used as a training tool by the world s largest professional marketing organization, "Improve your Copywriting" reveals some of advertising's greatest creative secrets. You will have fun while learning how to succeed in one of the most exciting areas of marketing communications.