{"product_id":"how-to-write-a-marketing-plan","title":"How To Write A Marketing Plan","description":"\u003cp\u003eHow to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.\n\n*This book may have minor shelfwear.\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":42971562770598,"sku":"9780749467128","price":17.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/how-to-write-a-marketing-plan-9780749467128-3542342795308.jpg?v=1656033895","url":"https:\/\/bookxcess.myshopify.com\/products\/how-to-write-a-marketing-plan","provider":"Staging Site ","version":"1.0","type":"link"}