How To Write A Marketing Plan
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PRODUCT OVERVIEW
- ISBN 9780749467128
- Categories Business and Economics, BX, BXOS, Non-Fiction, Non-Fiction: Personal Development, WBD
- Author(s) John Westwood
- Publisher Kogan Page
- Pages 184
- Format Paperback
- Dimensions 13.6cm x 1.2cm x 21.4cm
- Weight 0.22 kg
product description
How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research. *This book may have minor shelfwear.