{"product_id":"how-to-understand-business-finance","title":"How To Understand Business Finance","description":"\u003cp\u003eThe modern marketplace is increasingly unpredictable and there is an ever-greater need for non-financial managers to understand the financial and management accounting process. \"How to Understand Business Finance\" is not written by an accountant and actually relates to running a business in a real market. It provides a quick and effective course from the perspective of the pursuit of business growth, and describes a business proceeding from initial set-up through its first year of trading. As well as learning how to understand the balance sheet and profit and loss account, readers will also grasp the principles of: market dynamics; budgeting and forecasting; fixed and variable costs; break-even analysis; the difference between profit and cash; financial ratios for measuring business performance; investment appraisal; stock market ratios; shareholder value; financial measures for improving business performance, and much more.\u003c\/p\u003e","brand":"Kogan","offers":[{"title":"Default Title","offer_id":42971568963750,"sku":"9780749460204","price":14.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/how-to-understand-business-finance-9780749460204-3542340665388.jpg?v=1656033907","url":"https:\/\/bookxcess.myshopify.com\/products\/how-to-understand-business-finance","provider":"Staging Site ","version":"1.0","type":"link"}