{"product_id":"fusion-marketing-bible-9780071801133","title":"The Fusion Marketing Bible: Fuse Traditional Media, Social Media, \u0026 Digital Media To Maximize Marketing","description":"\u003cp\u003e\u003cb\u003eTurbocharge your marketing efforts with the powerful FUSE! strategy\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Fusion Media Marketing Bible\u003c\/i\u003e explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money.\u003c\/p\u003e\u003cp\u003ePacked with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues.\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for the \u003ci\u003eThe Fusion Marketing Bible\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"As many marketers get attached to social media 'tools,' they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon's techniques will teach you how to 'fuse' traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.\"\u003cb\u003e\u003cbr\u003e-Carmine Gallo, author of the bestselling books \u003ci\u003eThe Apple Experience\u003c\/i\u003e, \u003ci\u003eThe Presentation Secrets of Steve Jobs\u003c\/i\u003e, and \u003ci\u003eThe Innovation Secrets of Steve Jobs\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!\"\u003cbr\u003e\u003cb\u003e-Dave Kerpen, \u003ci\u003eNew York Times \u003c\/i\u003ebestselling author of \u003ci\u003eLikeable Social Media \u003c\/i\u003eand \u003ci\u003eLikeable Business\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.\"\u003cbr\u003e\u003cb\u003e-Erik Qualman, bestselling author of \u003ci\u003eSocialnomics \u003c\/i\u003eand \u003ci\u003eDigital Leader\u003c\/i\u003e\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003e\u003cb\u003e\u003ci\u003eIncludes 21 videos accessible through QR codes\u003c\/i\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e","brand":"McGraw-Hill Professional","offers":[{"title":"Default Title","offer_id":42979074736294,"sku":"9780071801133","price":17.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/the-fusion-marketing-bible-fuse-traditional-media-social-media-digital-media-to-maximize-marketing-9780071801133-31957127463090.jpg?v=1656110101","url":"https:\/\/bookxcess.myshopify.com\/products\/fusion-marketing-bible-9780071801133","provider":"Staging Site ","version":"1.0","type":"link"}