{"product_id":"everyones-a-critic-hb","title":"Everyone's A Critic (Hb)","description":"\u003cp\u003eMore than 70 per cent of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":42971517157542,"sku":"9781591846383","price":19.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/everyone-s-a-critic-hb-9781591846383-3541831188524.jpg?v=1656033717","url":"https:\/\/bookxcess.myshopify.com\/products\/everyones-a-critic-hb","provider":"Staging Site ","version":"1.0","type":"link"}