{"product_id":"different-escaping-the-competitive-herd-9780307460868","title":"Different: Escaping The Competitive Herd","description":"\u003cp\u003eWhat if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?\u003c\/p\u003e\n\n\u003cp\u003eIn today's world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.\u003c\/p\u003e\n\n\u003cp\u003eYoungme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even \"hostile,\" almost daring you to buy what they are selling.\u003c\/p\u003e\n\n\u003cp\u003eUsing her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different--to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.\u003c\/p\u003e","brand":"Crown Publishing Group, Division of Random House Inc","offers":[{"title":"Default Title","offer_id":42978974007462,"sku":"9780307460868","price":19.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9780307460868.jpg?v=1656109671","url":"https:\/\/bookxcess.myshopify.com\/products\/different-escaping-the-competitive-herd-9780307460868","provider":"Staging Site ","version":"1.0","type":"link"}