{"product_id":"dentsu-way-secrets-of-cross-switch-marketing-9780071748124","title":"The Dentsu Way: Secrets Of Cross Switch Marketing From The World's Most Innovative Advertising Agency","description":"The breakthrough marketing strategy from the world's most innovative advertising agency\u003cp\u003eOne of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Dentsu Way\u003c\/i\u003e shares proven tactics for getting your message to consumers and creating \"scenarios\" to move them through calibrated Contact Points to meet whatever specific goal you set.\u003c\/p\u003e\u003cp\u003eThis game-changing book:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExplains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields\u003c\/li\u003e\n\u003cli\u003eIntroduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST\u003c\/li\u003e\n\u003cli\u003eProvides nine of Dentsu's newest original tools and analysis methods\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eGain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.\u003c\/p\u003e","brand":"McGraw-Hill Professional","offers":[{"title":"Default Title","offer_id":42979075162278,"sku":"9780071748124","price":29.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/the-dentsu-way-secrets-of-cross-switch-marketing-from-the-world-s-most-innovative-advertising-agency-9780071748124-31957101936818.jpg?v=1656110101","url":"https:\/\/bookxcess.myshopify.com\/products\/dentsu-way-secrets-of-cross-switch-marketing-9780071748124","provider":"Staging Site ","version":"1.0","type":"link"}