{"product_id":"database-of-dreams-the-lost-quest-to-catalog-humanity-9780300209525","title":"Database Of Dreams: The Lost Quest To Catalog Humanity.","description":"\u003cp\u003eAn acclaimed science historian uncovers the fascinating story of a \"lost\" project to unlock humanity's common denominator that prefigured the emergence of Big Data\u003c\/p\u003e\n\n\u003cp\u003eJust a few years before the dawn of the digital age, Harvard psychologist Bert Kaplan set out to build the largest database of sociological information ever assembled. It was the mid-1950s, and social scientists were entranced by the human insights promised by Rorschach tests and other innovative scientific protocols. Kaplan, along with anthropologist A. I. Hallowell and a team of researchers, sought out a varied range of non-European subjects among remote and largely non-literate peoples around the globe. Recording their dreams, stories, and innermost thoughts in a vast database, Kaplan envisioned future researchers accessing the data through the cutting-edge Readex machine. Almost immediately, however, technological developments and the obsolescence of the theoretical framework rendered the project irrelevant, and eventually it was forgotten.\u003c\/p\u003e","brand":"Yale University Press","offers":[{"title":"Default Title","offer_id":42973803184294,"sku":"9780300209525","price":19.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9780300209525-1_79d8e1c9-8038-4163-9357-dfe2b72fc666.jpg?v=1656049086","url":"https:\/\/bookxcess.myshopify.com\/products\/database-of-dreams-the-lost-quest-to-catalog-humanity-9780300209525","provider":"Staging Site ","version":"1.0","type":"link"}