Brilliant Marketing Plans : What To Know And Do To Make A Successful Plan
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PRODUCT OVERVIEW
- ISBN 9780273756293
- Categories Business and Economics, BX, BXOS, Non-Fiction, Non-Fiction: Personal Development, WBD
- Author(s) Ian Linton
- Publisher FT Press
- Pages 272
- Format Paperback
- Dimensions 13.5cm x 1.7cm x 21.3cm
- Weight 0.47 kg
product description
Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors.Includes templates and worked up marketing plans and is rigorous and thorough ? equipping you with plans that really work.