{"product_id":"brilliant-manoeuvres-9781906403850","title":"Brilliant Manoeuvres : How To Use Military Wisdom To Win Business Battles","description":"\u003cp\u003eEssential reading for those in senior positions in business All military \u003cbr\u003e\nconcepts are fully explained with diagrams, historical examples, or \u003cbr\u003e\npersonal anecdotes, and then translated into terms and tools that can be \u003cbr\u003e\nused in business Includes business and military examples, personal \u003cbr\u003e\nanecdotes, and real-life experiences of the author, in both business and \u003cbr\u003e\nmilitary settings\"Brilliant Manoeuvres How to Use Military Wisdom to Win \u003cbr\u003e\nBusiness Battles\" is for executives and entrepreneurs who are looking to \u003cbr\u003e\ncreate and sustain competitive advantage and to lead their teams in the \u003cbr\u003e\nface of determined competition and rivalry. Based on the author s \u003cbr\u003e\nexperience as a business consultant and entrepreneur, business executives \u003cbr\u003e\nand entrepreneurs like to see themselves as modern day warriors and \u003cbr\u003e\ngenerals, fighting off competitors and conquering new markets. They talk \u003cbr\u003e\nabout attacking competitors, defending turf, firing warning shots, \u003cbr\u003e\nestablishing beachheads, bypassing the competition, digging a protective \u003cbr\u003e\nmoat, and so on.Martin starts by explaining how and why military leaders \u003cbr\u003e\nand planners actually think and operate the way they do. He translates this \u003cbr\u003e\ninto terms that business people can readily apply to their own reality so \u003cbr\u003e\nthey can survive and thrive. In other words, this book is a practical \u003cbr\u003e\nguidebook, and not just another set of exhortations to lead from the front \u003cbr\u003e\nor to win without fighting. The book includes ten chapters, and each will \u003cbr\u003e\nincorporate historical examples and personal experiences from the author s \u003cbr\u003e\nmilitary and consulting careers, as well as historical and contemporary \u003cbr\u003e\nbusiness illustrations to show how these concepts apply to business. It \u003cbr\u003e\nwill also include practical exercises and tools that the business leader \u003cbr\u003e\nand entrepreneur can use to seize and maintain the initiative against \u003cbr\u003e\ncompetitors, avoid obstacles and entrenched opposition, and defend \u003cbr\u003e\ncompetitive advantages against attacks and incursions. Other concepts to be \u003cbr\u003e\ncovered include mass and economy of effort, intelligence, cohesion and \u003cbr\u003e\nmorale, friction and uncertainty, and of course, leadership andinspiration.\"\u003c\/p\u003e","brand":"Global Professional Publishing Ltd","offers":[{"title":"Default Title","offer_id":42979080143014,"sku":"9781906403850","price":19.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/brilliant-manoeuvres-how-to-use-military-wisdom-to-win-business-battles-9781906403850-31515055292594.jpg?v=1656110125","url":"https:\/\/bookxcess.myshopify.com\/products\/brilliant-manoeuvres-9781906403850","provider":"Staging Site ","version":"1.0","type":"link"}