{"product_id":"brandsplaining-9780241456002","title":"Brandsplaining","description":"\u003cp\u003eBrands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling \"fempowerment\" back to us. But behind the go-girl slogans and the go-viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it. Informed by this and a significant new piece of global research they put forward an innovative solution: a framework to follow for marketing that is fresh, exciting, and—at last—sexist-free.\u003c\/p\u003e","brand":"PENGUIN UK","offers":[{"title":"Default Title","offer_id":42978649735334,"sku":"9780241456002","price":86.95,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/9780241456002_1.jpg?v=1656108321","url":"https:\/\/bookxcess.myshopify.com\/products\/brandsplaining-9780241456002","provider":"Staging Site ","version":"1.0","type":"link"}