{"product_id":"brand-called-you-9780071597500","title":"The Brand Called You: Make Your Business Stand Out In A Crowded Marketplace","description":"\u003cp\u003e\u003cb\u003eThe international bestseller-now updated for an even bigger, brand-savvy market\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSelf-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.\u003c\/p\u003e\u003cp\u003e\"Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.\"-Robert G. Allen and Mark Victor Hansen, coauthors, \u003ci\u003eThe One-Minute Millionaire\u003c\/i\u003e\u003c\/p\u003e","brand":"McGraw-Hill Professional","offers":[{"title":"Default Title","offer_id":42979070967974,"sku":"9780071597500","price":24.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/the-brand-called-you-make-your-business-stand-out-in-a-crowded-marketplace-9780071597500-31957068578994.jpg?v=1656110094","url":"https:\/\/bookxcess.myshopify.com\/products\/brand-called-you-9780071597500","provider":"Staging Site ","version":"1.0","type":"link"}