{"product_id":"borrowing-brilliance","title":"Borrowing Brilliance","description":"\u003cp\u003eIn a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-\"borrowing\". \n\nAs a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: \n\n*Defining-Define the problem you're trying to solve. \n\n*Borrowing-Borrow ideas from places with a similar problem. \n\n*Combining-Connect and combine these borrowed ideas. \n\n*Incubating-Allow the combinations to incubate into a solution. \n\n*Judging-Identify the strength and weakness of the solution. \n\n*Enhancing-Eliminate weak points while enhancing strong ones. \n\nEach chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.\n\n*This book may contain remainder mark.\u003c\/p\u003e","brand":"Gotham Books","offers":[{"title":"Default Title","offer_id":42971472887974,"sku":"9781592405800","price":9.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/borrowing-brilliance-9781592405800-3541085126700.jpg?v=1656033554","url":"https:\/\/bookxcess.myshopify.com\/products\/borrowing-brilliance","provider":"Staging Site ","version":"1.0","type":"link"}