Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

by: Renee Mauborgne
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W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD Business School and the authors of the bestselling business classic Blue Ocean Strategy. They are among the world's top management gurus and serve as advisors to multinational corporations, governments and institutions around the world.

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