{"product_id":"blockbusters-9780571309221","title":"Blockbusters: Why Big Hits - And Big Risks - Are The Future Of The Entertainment Business","description":"\u003cp\u003eWhat is behind the  phenomenal success of entertainment businesses such as Warner Bros.,  Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady  Gaga? Which strategies give leaders in film, television, music,  publishing, and sports an edge over their rivals?     Anita Elberse, Harvard  Business School's expert on the entertainment industry, has done  pioneering research on the worlds of media and sports for more than a  decade. Now, in  this groundbreaking book, she explains a powerful truth about the  fiercely competitive world of entertainment: building a business around  blockbuster products - the movies, television shows, songs and books that  are hugely expensive to produce and market - is  the surest path to long-term success. Along the way, she reveals why  entertainment executives often spend outrageous amounts of money in  search of the next blockbuster, why superstars are paid unimaginable  sums and how digital technologies are transforming  the entertainment landscape.     Full of inside stories emerging from her unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone  seeking to understand how the entertainment industry really works - and  how to navigate today's high-stakes business world at large.     'Convincing . . . Elberse's Blockbusters builds on her already impressive academic resume to create an accessible and entertaining book.' Financial Times\u003c\/p\u003e","brand":"Faber \u0026 Faber","offers":[{"title":"Default Title","offer_id":42979024994470,"sku":"9780571309221","price":19.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/8471\/4918\/products\/blockbusters-why-big-hits-and-big-risks-are-the-future-of-the-entertainment-business-9780571309221-31957063631026.jpg?v=1656109947","url":"https:\/\/bookxcess.myshopify.com\/products\/blockbusters-9780571309221","provider":"Staging Site ","version":"1.0","type":"link"}